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<title>Blog — Field Notes on the Science of Selling | KK Srivastava</title>
<meta name="description" content="The blog of K. K. Srivastava: practical writing on sales strategy, process and people across six series — The Dilemma Series, Easier Said Than Done, Dispelling the Myth, Get It Right, The Elephant in the Room and General.">
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<div class="crumbs"><a href="index.html">Home</a> / <a href="publications.html">Publications</a> / Blog</div>
<span class="eyebrow">Blog</span>
<h1>Field notes on the science of selling.</h1>
<p>Sharp, practical writing on sales strategy, process and people — organised into recurring series. Pick a category to dive in.</p>
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<span class="eyebrow">Blog categories</span>
<h2 class="h-lg">Six recurring series</h2>
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<div class="card reveal" id="dilemma" style="scroll-margin-top:100px">
<div class="card__icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8"><path d="M12 3v18M5 8l7-5 7 5"/><path d="M5 8v9l7 4 7-4V8"/></svg></div>
<h3 style="font-size:1.2rem">The Dilemma Series — Take a Stance</h3>
<p>Real commercial dilemmas with no easy answer — laid out so you can weigh both sides and take a stance you can defend.</p>
<a href="contact.html" class="card__link">Read the series <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.2"><path d="M5 12h14M13 6l6 6-6 6"/></svg></a>
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<div class="card reveal d1" id="easier-said" style="scroll-margin-top:100px">
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<h3 style="font-size:1.2rem">Easier Said Than Done</h3>
<p>The advice everyone gives, and the hard truth of actually making it happen in the field — day after day.</p>
<a href="contact.html" class="card__link">Read the series <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.2"><path d="M5 12h14M13 6l6 6-6 6"/></svg></a>
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<div class="card reveal d2" id="myth" style="scroll-margin-top:100px">
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<h3 style="font-size:1.2rem">Dispelling the Myth</h3>
<p>Popular sales beliefs held up to scrutiny — what survives contact with reality, and what quietly doesn't.</p>
<a href="contact.html" class="card__link">Read the series <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.2"><path d="M5 12h14M13 6l6 6-6 6"/></svg></a>
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<div class="card reveal" id="get-it-right" style="scroll-margin-top:100px">
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<h3 style="font-size:1.2rem">Get It Right</h3>
<p>Practical, do-this-not-that guidance on the fundamentals that quietly decide sales results.</p>
<a href="contact.html" class="card__link">Read the series <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.2"><path d="M5 12h14M13 6l6 6-6 6"/></svg></a>
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<div class="card reveal d1" id="elephant" style="scroll-margin-top:100px">
<div class="card__icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8"><path d="M4 15c0-3 2-5 5-5h6M15 10l-3-3M15 10l-3 3"/><path d="M20 19a2 2 0 01-2 2H6a2 2 0 01-2-2"/></svg></div>
<h3 style="font-size:1.2rem">Let's Address the Elephant in the Room</h3>
<p>The uncomfortable topics sales teams tend to avoid — named, unpacked and tackled head-on.</p>
<a href="contact.html" class="card__link">Read the series <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.2"><path d="M5 12h14M13 6l6 6-6 6"/></svg></a>
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<div class="card reveal d2" id="general" style="scroll-margin-top:100px">
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<h3 style="font-size:1.2rem">General</h3>
<p>Wider reflections on selling, leadership and commercial life from four decades in and around the field.</p>
<a href="contact.html" class="card__link">Read the series <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.2"><path d="M5 12h14M13 6l6 6-6 6"/></svg></a>
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<p class="center reveal" style="margin-top:34px;color:var(--muted);font-size:.95rem">New posts are published regularly. <a href="contact.html#subscribe" style="color:var(--red);font-weight:600">Subscribe free</a> to get them in your inbox.</p>
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<div><span class="eyebrow">Never miss a post</span><h2 class="h-lg">Get KK's writing as it's published.</h2><p class="mb-0">Subscribe for free and receive each new post across all six series.</p></div>
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